Traditional Printer Creates High-Value Digital Color Applications with Xerox Technology

Wins New Business by Partnering with Creative Agencies

Gina Testa's post on Xerox's blog Presort.com is the perfect example of the transition that many print companies are facing as the industry continues to shift focus from selling print on paper to selling value and integrated marketing solutions. Traditional printers are modifying their organizations and redefining markets to sell services that may or may not include print.

"Today's customers are more technology savvy. They are multi-taskers who want business partners that bring fully integrated solutions to the table. They want problem solvers, not print brokers or account executives. They want flexible solutions that include customization. They want to open lines of communications. They want the ability to track results. They want to test different scenarios to see which is more effective before making an investment. They want it personalized and interactive. And, they want it now," said Waleed Ashoo, LithExcel CEO.

For a case study on how LithExcel built in-house capabilities and established strategic partnerships to develop new business as other printers struggled to keep their doors open, check out Gina's post.