Beat the Commodity Trap
Waleed Ashoo to Speak
at PODi AppForum in Las Vegas
Waleed Ashoo, CEO of LithExcel Communication Services Provider, will speak at the 8th Annual Print on Demand Initiative (PODi) Application Forum at the MGM Grand Hotel and Casino in Las Vegas, NV from January 25-27.
Ashoo will demonstrate the value pricing model that he has developed that includes current and future values to win in the ever changing digital marketplace. He will walk attendees through high margin models and specific pricing formula opportunities and provide real-world examples how LithExcel has successfully transitioned from commodity pricing to winning with value pricing.
The AppForum is an educational conference in which industry leaders from across the country gather to discuss business strategy, technology and real world results for the digital print industry.
Ashoo is president of the Digital Imaging Customer Exchange and PODi member. Ashoo is a successful business owner, industry consultant and an international speaker and moderator. His presentations cover topics which have included Pricing for Value, Building a Digital Sales Team for Today’s Market, Making the Transition from a Commodity Print Sales Representative to a Business Development Executive, and Automation with Lean Process Manufacturing. Ashoo is also a member of Xerox Premier Partners, as well as an independent speaker at Thought Leadership Workshops for Xerox Corporation.
For more information, visit www.podi.org
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