Traditional Printer Creates High-Value Digital Color Applications with Xerox Technology

Wins New Business by Partnering with Creative Agencies

Gina Testa's post on Xerox's blog Presort.com is the perfect example of the transition that many print companies are facing as the industry continues to shift focus from selling print on paper to selling value and integrated marketing solutions. Traditional printers are modifying their organizations and redefining markets to sell services that may or may not include print.

"Today's customers are more technology savvy. They are multi-taskers who want business partners that bring fully integrated solutions to the table. They want problem solvers, not print brokers or account executives. They want flexible solutions that include customization. They want to open lines of communications. They want the ability to track results. They want to test different scenarios to see which is more effective before making an investment. They want it personalized and interactive. And, they want it now," said Waleed Ashoo, LithExcel CEO.

For a case study on how LithExcel built in-house capabilities and established strategic partnerships to develop new business as other printers struggled to keep their doors open, check out Gina's post.

Beat the Commodity Trap, Win with Value Pricing

Beat the Commodity Trap

Waleed Ashoo to Speak
at PODi AppForum in Las Vegas

Waleed Ashoo, CEO of LithExcel Communication Services Provider, will speak at the 8th Annual Print on Demand Initiative (PODi) Application Forum at the MGM Grand Hotel and Casino in Las Vegas, NV from January 25-27.

Ashoo will demonstrate the value pricing model that he has developed that includes current and future values to win in the ever changing digital marketplace. He will walk attendees through high margin models and specific pricing formula opportunities and provide real-world examples how LithExcel has successfully transitioned from commodity pricing to winning with value pricing.

The AppForum is an educational conference in which industry leaders from across the country gather to discuss business strategy, technology and real world results for the digital print industry.

Ashoo is president of the Digital Imaging Customer Exchange and PODi member. Ashoo is a successful business owner, industry consultant and an international speaker and moderator. His presentations cover topics which have included Pricing for Value, Building a Digital Sales Team for Today’s Market, Making the Transition from a Commodity Print Sales Representative to a Business Development Executive, and Automation with Lean Process Manufacturing. Ashoo is also a member of Xerox Premier Partners, as well as an independent speaker at Thought Leadership Workshops for Xerox Corporation.

For more information, visit www.podi.org

Excellent article on Direct Mail

The link is posted below to an article in the Wall Street Journal by Teri Evans. Firms Hold Fast to Snail Mail Marketing is an excellent perspective on direct mail in the digital marketing environment. While you at it, check out SmartBriefs as a good resource for up-to-date industry information.